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Minimalism in Web Design

by Darryl Beck

Minimalist website design strategies simply interfaces by eliminating all the unnecessary content and elements that don’t support a user’s tasks. Not all design tactics support the audience’s needs. Sometimes, they can even hurt profitability especially for web design firm in Malaysia.

Defining the Characteristics of Minimalism

1.Flat Patterns and Textures

Interfaces which are characterized as “flat” don’t utilize gradients, shadows, highlights and other textures that make different UI elements look three-dimensional and glossy.

Many web professionals believe that this flat design trend branched out from the popularity of the minimalist UI design. Those two trends are very compatible—they remove gradients and textures and shadows.

2.Limited or Monochromatic Color Palette

In various minimalist designs, color is utilized strategically to build visual interest, or redirect attention without any additional graphics or elements. For this trend, less is more. With much fewer visual information asking for a user’s attention, the color palettes become more noticeable, and can have a more influential impact.

Minimalist color palettes keeps distance from the loud, clashing, colors of the 2000s. Subdued colors are used to avoid upstaging website content.

3.Restricted Features and Elements

If you are thinking of using a minimalist design to your website, make sure to consider every element in the interface. Eliminate those that don’t entirely support the main message and functionality of your web pages. These elements can be certain graphics, icons or images. Remember, the more elements there are in the interface, the longer the processing time would be.

4.Maximized Negative Space

White spaces, or negative spaces, is the label given to those empty areas around the interface. This is basically the backbone of a minimalist interface. Designers use this as a tool to redirect the visitors’ attention, and make them digest all of the content easily. When utilized well, negative spaces can help direct the focus to crucial content.

5.Large Background Images or Videos

Do you love putting big background videos and images on your web pages? This is actually one of the most debated aspects of minimalist designs. It may seem contradictory to the core minimalist spirit of decreasing unimportant elements, but large videos and images are actually becoming more and more popular. Web designers are hoping that this trend can help keep those minimalist designs away from a boring and stark perception.

6.Grid Layouts

Based on our research, 43% of user interfaces utilize grid layouts to arrange content. This high percentage proves that is indeed a popular web design layout on minimalist grounds. It is an efficient method of organizing content on a single page, without any other visual elements. Moreover, grid layouts are huge help when designing a mobile-responsive website.

7.Circular Graphic Elements

This 2019, circular graphic elements would continue to rise. While some web designers believed that rounded elements is are components of a minimalist design, we found out that only 16% of websites use them.

8.Hidden Global Navigation

Make sure not to hide any links or tools that are crucial for the users’ tasks. You might think that hiding infrequently used icons or buttons might satisfy your goals, but this might cause further confusion. If your website has big amounts of categories or content, you need to be very cautious with global navigation.